WordPress not only powers more than 24% of the websites today but also has earned itself the top position in the list of various content management systems. Those days are gone when webmasters and bloggers used to choose WordPress only to create their personal or business blogs. Today where e-commerce market is growing at a rapid pace, WordPress has also set its foot in the e-commerce design and development. A majority of webmasters have started considering WP for building almost any type of websites.
However, before you dive into creating your first e-commerce site using WordPress, there are certain key principles you need to keep in your mind to bring out the best in this CMS.
1. Design Visual Hierarchy
You probably have noticed that the website design is the first thing everybody bothers about on visiting a website. The design has a very crucial role to play in the website development whether you are building a simple informative blog or a large-scale e-commerce website. And in design comes the visual hierarchy. You probably be wondering what visual hierarchy is? Well, it’s basically the order in which we humans perceive what we see.
As a matter of fact, there are various parts of your website that are more important than others such as value proposition, calls to action, form, and more. And naturally you want these important parts to get more attention. To make these parts more prominent, you can either differentiate them with the help of size or color.
2. Registration – optional or mandatory
Registration is certainly an important part of any website whether you are running an informative blog or an e-commerce website. However, there are various websites that make this step mandatory for their customers. Unfortunately, this directly affects the amount of returning visitors for your website since people are on your website to shop not to fill up lengthy forms. Therefore, it is always suggested to keep registration as an optional step. If a user is interested in registering, he/she will certainly register. Although you can keep reminding them about this crucial step to at least capture their attention, instead of pushing them to the edge for registering on your site.
3. Real-time support does wonders to your website
Let’s picture it this way – you visit a bricks-and-mortar store to shop. How would you like if no sales person comes to assist you? Annoying, right? While on the other hand, you get more excited and interested in buying from a shop which takes more interest in assisting you and offering different options. Similarly, providing online real-time support for your visitors builds faith and trust between your brand and your users, which ultimately generate more sales leads for your website.
In order to run a successful online business, you need to keep a track of important aspects of your website such as user data, type of audience, country or city from where you get the maximum customers and more. Monitoring this information helps you make constant crucial decisions for your website. As an instance, you are running an online store that sells sports shoes, but you constantly getting a type of traffic that is on the lookout for western dresses instead, how do you intend to grow? If you know which type of audience you need to target, you can build relevant strategies to do so.
Running a WordPress e-commerce site has its own benefits. It offers a great option to keep track of important information with the help of various plugins such as Google Analytics, Jetpack and more. Install one of these plugins to work towards building a strong online store for your customers.
5. Offer a better checkout experience
This is yet another crucial module of an e-commerce website. Where many websites fail to provide the best UX experience to their customers, there are numerous sites that add outstanding features such as validation of address, geo-targeting and more to bring out the best in their websites. Moreover, you should also make your cart flexible enough to allow customers to add, edit or delete any items while checking out.
Developing an e-commerce website with WordPress is much more than just adding a WooCommerce plugin. There are so many things to consider from the design of your website to the user experience it offers. We have tried to bring out the most important key points to help you develop your online store and establish a strong online brand.
Emily Johns is a WordPress Developer by Profession and Writer by hobby. She is associated with Wordsuccor Ltd., which is expert in providing WordPress Theme Customization services to Global Clients. You can connect with her on Google+, Facebook and Twitter.